Innovative communications executive and Emmy-nominated, award-winning executive producer with over 25 years of experience leading strategic communications, showrunning, content production, media relations, and digital strategy. As founder of Spalla Media Group, I partner with organizations to uncover strategic opportunities and transform ideas into high-impact campaigns that drive visibility, influence, and growth. With expertise spanning entertainment, corporate, and purpose-driven sectors, I'm trusted by global brands, executives, and talent alike to shape narratives, amplify voices, and elevate brands across traditional, digital, and emerging media.
Let’s connect and bring your vision to life.
01 — Introduction
Throughout my career in the news and entertainment industry, I have served in key leadership roles at Paramount Global (formerly ViacomCBS), CBS Entertainment, CBS Interactive, TV Guide Network, and Entertainment Tonight. Today, I lead Spalla Media Group, where I provide strategic communications counsel and executive production leadership, partnering with startups, established brands, creative and corporate executives, and nonprofit organizations to bring ideas to life—from strategy and launch through production, distribution, audience growth, and long-term brand impact.
02 — Experience
With over 14 years at CBS Network, including Vice President and Director of Communications roles, I led publicity for 2,500+ episodes of the Emmy-winning The Talk and oversaw major campaigns across Paramount Global properties.
I've built strong relationships with top-tier press, talent, and executives, consistently securing national coverage and navigating high-stakes situations with diplomacy and precision. My experience spans high-impact launches, cultural campaigns, and startup storytelling, all with a sharp editorial eye and a results-driven mindset.
As an Emmy-Nominated Producer and Social Media Lead at CBS Interactive, I developed digital content and multimedia strategies that expanded reach across platforms.
Earlier in my career, I served as Executive Producer, Showrunner, and Supervising Producer at TV Guide Network, launching series, live events, and brand reinventions that drove significant audience growth and media visibility. Before that, I worked as a Producer and Director at Entertainment Tonight, covering breaking entertainment news and talent interviews for national broadcast.
Known for creative thinking, adaptability, and collaborative leadership, I thrive in fast-paced environments where cultural relevance and earned media strategy intersect. That same instinct now drives my work at Spalla Media Group, where I lead strategic communications for corporate executives, nonprofit leaders, and media brands.
My work experience
Spalla Media Group (2024-Current) | Communications Executive | Executive Producer | Social Media Strategist |
Project Angle Food / Lead With Love Telethon Special (2024-Current) | PR Consultant | Producer |
Coast to Coast TV (2023-Current) | Reporter & Producer |
Paramount Global, CBS Entertainment (2021—2024) | Vice President, Communications |
CBS Entertainment (2014-2021) | Director, Communications |
CBS Interactive (2010—2014) | Emmy-Nominated Digital Producer & Social Media Head |
TV Guide Network | Executive Producer/ Showrunner, Network Executive, Supervising Producer, Field Producer |
Entertainment Tonight | DGA, Director, Associate Director, Producer, Line Producer (International Show ) |
My education
Communications, BA | University of Southern California |
Liberal Arts, AA | Mount Saint Mary's University |
My skills
Communications | Public & Media Relations |
Digital & Social Media Strategy | Writing, Producing, Spokesperson, Staff Oversight |
Crisis Management | Networking & Contacts |
DGA Director | On Camera Host & Reporter |
Key fields of work
Entertainment | Corporate |
News & Politics | Sports |
Wellness & Health | Non-Profits |
My work experience
Paramount Global, CBS (2021—2024) | Vice President, Communications |
CBS Entertainment (2014-2021) | Director, Communications |
CBS Interactive (2010—2014) | Emmy-Nominated Digital Producer & Social Media Head |
Arlene Howard Public Relations (2024) | Freelance Publicist & Social Media Strategist |
TV Guide Network | Executive Producer, Showrunner, Network Executive, Supervising Producer, Field Producer |
My education
Communications, BA | University of Southern California |
Liberal Arts, AA | Mount Saint Mary's University |
My skills
Communications | Public & Media Relations |
Social Media, Digital, & Multimedia Strategy | Writing, Producing, Spokesperson, Staff Oversight |
Crisis Management | Networking & Contacts |
Key fields of work
Entertainment | Health & Fitness |
Politics | Wellness |
Sports | Non-Profits |
My work experience
Spalla Media Group (2025-Present) | Founder & President |
Paramount Global, CBS Entertainment (2021-2024) | Vice President, Communications |
Paramount Global, CBS Entertainment (2014-2021) | Director, Communications |
CBS Interactive (2010—2014) | Emmy-Nominated Digital Producer & Social Media Head |
TV Guide Network | Executive Producer, Showrunner, Network Executive, Supervising Producer, Field Producer |
My education
Communications, BA | University of Southern California |
Liberal Arts, AA | Mount Saint Mary's University |
My Skills
Communications | Public & Media Relations |
Talent & Executive Management | Crisis Management |
Live Events, Social Media, Digital, & Multimedia Strategy | Writing, Producing, Spokesperson, Staff Oversight |
Strategic Thinking & Brand Development | Networking & Contacts |
Key Fields of Work
Entertainment | Corporate |
Business & Politics | Lifestyle & Wellness |
Sports | Non-Profits |
