Innovative communications executive, Emmy-nominated producer, and strategic storyteller with over 20 years of experience in public and media relations, production, and digital strategy. As founder of Spalla Media Group, I specialize in identifying what organizations need to gain traction and delivering bold ideas, press coverage, and marketing amplification that drive visibility and impact. With expertise across entertainment, corporate, and purpose-driven sectors, I'm trusted by executives, global brands, and talent alike to elevate presence and shape narratives that resonate.
Let’s connect and bring your vision to life.
01 — Introduction
Throughout my career in the news and entertainment industry, I have served in key leadership roles at Paramount Global (formerly ViacomCBS), CBS Entertainment, CBS Interactive, TV Guide Network, and Entertainment Tonight. Today, I lead Spalla Media Group, where I provide strategic communications counsel to corporate executives, nonprofit leaders, and media brands.
02 — Experience
With over 14 years at CBS Network, including Vice President and Director of Communications roles, I led publicity for 2,500+ episodes of the Emmy-winning The Talk and oversaw major campaigns across Paramount Global properties.
I've built strong relationships with top-tier press, talent, and executives, consistently securing national coverage and navigating high-stakes situations with diplomacy and precision. My experience spans high-impact launches, cultural campaigns, and startup storytelling, all with a sharp editorial eye and a results-driven mindset.
As an Emmy-Nominated Producer and Social Media Lead at CBS Interactive, I developed digital content and multimedia strategies that expanded reach across platforms.
Earlier in my career, I served as Executive Producer, Showrunner, and Supervising Producer at TV Guide Network, launching series, live events, and brand reinventions that drove significant audience growth and media visibility. Before that, I worked as a Producer and Director at Entertainment Tonight, covering breaking entertainment news and talent interviews for national broadcast.
Known for creative thinking, adaptability, and collaborative leadership, I thrive in fast-paced environments where cultural relevance and earned media strategy intersect. That same instinct now drives my work at Spalla Media Group, where I lead strategic communications for corporate executives, nonprofit leaders, and media brands.
My work experience
Arlene Howard Public Relations (2024-Current) | Publicist Consultant & Social Media Strategist |
Project Angle Food / Lead With Love Telethon Special (2024-Current) | PR Consultant & Producer |
Coast to Coast TV (2023-Current) | Reporter & Producer |
Paramount Global, CBS Entertainment (2021—2024) | Vice President, Communications |
CBS Entertainment (2014-2021) | Director, Communications |
CBS Interactive (2010—2014) | Emmy-Nominated Digital Producer & Social Media Head |
TV Guide Network | Executive Producer/ Showrunner, Network Executive, Supervising Producer, Field Producer |
Entertainment Tonight | DGA, Director, Associate Director, Producer, Line Producer (International Show ) |
My education
Communications, BA | University of Southern California |
Liberal Arts, AA | Mount Saint Mary's University |
My skills
Communications | Public & Media Relations |
Social Media, Digital, & Multimedia Strategy | Writing, Producing, Spokesperson, Staff Oversight |
Crisis Management | Networking & Contacts |
DGA Director | On Camera Host & Reporter |
Key fields of work
Entertainment | Corporate |
News & Politics | Sports |
Wellness & Health | Non-Profits |
My work experience
Paramount Global, CBS (2021—2024) | Vice President, Communications |
CBS Entertainment (2014-2021) | Director, Communications |
CBS Interactive (2010—2014) | Emmy-Nominated Digital Producer & Social Media Head |
Arlene Howard Public Relations (2024) | Freelance Publicist & Social Media Strategist |
TV Guide Network | Executive Producer, Showrunner, Network Executive, Supervising Producer, Field Producer |
My education
Communications, BA | University of Southern California |
Liberal Arts, AA | Mount Saint Mary's University |
My skills
Communications | Public & Media Relations |
Social Media, Digital, & Multimedia Strategy | Writing, Producing, Spokesperson, Staff Oversight |
Crisis Management | Networking & Contacts |
Key fields of work
Entertainment | Health & Fitness |
Politics | Wellness |
Sports | Non-Profits |
My work experience
Spalla Media Group (2025-Present) | Founder & President |
Paramount Global, CBS Entertainment (2021-2024) | Vice President, Communications |
Paramount Global, CBS Entertainment (2014-2021) | Director, Communications |
CBS Interactive (2010—2014) | Emmy-Nominated Digital Producer & Social Media Head |
TV Guide Network | Executive Producer, Showrunner, Network Executive, Supervising Producer, Field Producer |
My education
Communications, BA | University of Southern California |
Liberal Arts, AA | Mount Saint Mary's University |
My Skills
Communications | Public & Media Relations |
Talent & Executive Management | Crisis Management |
Live Events, Social Media, Digital, & Multimedia Strategy | Writing, Producing, Spokesperson, Staff Oversight |
Strategic Thinking & Brand Development | Networking & Contacts |
Key Fields of Work
Entertainment | Corporate |
Business & Politics | Lifestyle & Wellness |
Sports | Non-Profits |
